25 Feb 2012

PRINT:  Branding, series of postcards, packaging, banners, car decal

WEB: E-commerce website, mobile app (in development) 

 

A client we have worked with for several years had a daughter heading off to college and out of a desire to send amazing care packages with an inspirational twist, an unfilled niche was discovered and a dream was born:

The U Rock Box is a faith based business, that all began when my daughter went off to college.  I wanted to send her a monthly themed care package that she would be stoked to get.  I wanted her to "feel the love" ....all the way from home.   After searching and searching online....they all seemed the same and none had that "U ROCK" wow factor that I was looking for.  In that moment of frustration, The U Rock Box was dreamed up and so we decided to take it a step further.  We've put a cool spin on the "typical" care packages by including a funky designed postcard with a powerful and encouraging message and a relevant scripture.”  Pam Brown, owner: The U Rock Box

The first round of designs was met with some enthusiasm: “RACHEL....wish you could see me JUMPING for JOY at this moment...I LOVE LOVE LOVE LOVE it just as it is!”

I would like to say this is always the response my initial design comps illicit…

All the postcard variations on the original theme have been fun, and came very easily, as well. I credit a confident client with a clear vision for her product -- and the good working relationship we have developed that helps me catch that vision quickly. 

The next phase was taking the designs live on the web in a responsive design, e-commerce solution. 

www.TheURockBox.com

The last step will be the development of a mobile app.

Stay tuned. 

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Last modified on Saturday, 15 September 2012 01:29
Rachel Loughlin

I'm a designer, wife, and mother of two. Finding inspiration and searching for balance. Join me on the journey. 

Website: www.ByHisDesigns.com

Hello

 I'm a designer, wife and mother of two.  I post my work and on the places where creativity and life’s clutter intersect. Looking for inspiration and finding balance.  Join me on the journey.

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TwitterRachel4My name is Rachel. Good to meet you. I like caramel coffee, the way patterns of light or color or ideas fit together, and mornings at the ocean. Dislikes include: political ads, conspicuous wealth and mornings in general. Together, my husband Buddy and I are daily challenged and blessed as we raise two children and run one business: By His Designs.

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