Strict Standards: Declaration of JParameter::loadSetupFile() should be compatible with JRegistry::loadSetupFile() in /home/eshel/public_html/libraries/joomla/html/parameter.php on line 512
Latest Work

The U Rock Box

on: 25 February 2012

PRINT:  Branding, series of postcards, packaging, banners, car decal

WEB: E-commerce website, mobile app (in development) 


A client we have worked with for several years had a daughter heading off to college and out of a desire to send amazing care packages with an inspirational twist, an unfilled niche was discovered and a dream was born:

The U Rock Box is a faith based business, that all began when my daughter went off to college.  I wanted to send her a monthly themed care package that she would be stoked to get.  I wanted her to "feel the love" ....all the way from home.   After searching and searching online....they all seemed the same and none had that "U ROCK" wow factor that I was looking for.  In that moment of frustration, The U Rock Box was dreamed up and so we decided to take it a step further.  We've put a cool spin on the "typical" care packages by including a funky designed postcard with a powerful and encouraging message and a relevant scripture.”  Pam Brown, owner: The U Rock Box

The first round of designs was met with some enthusiasm: “RACHEL....wish you could see me JUMPING for JOY at this moment...I LOVE LOVE LOVE LOVE it just as it is!”

I would like to say this is always the response my initial design comps illicit…

All the postcard variations on the original theme have been fun, and came very easily, as well. I credit a confident client with a clear vision for her product -- and the good working relationship we have developed that helps me catch that vision quickly. 

The next phase was taking the designs live on the web in a responsive design, e-commerce solution.

The last step will be the development of a mobile app.

Stay tuned. 

Bob Flynn

on: 23 April 2012


PRINT: Branding, numerous booklets, e-books, power point, infographics

WEB: web graphics that were used in site built by outside marketing firm


Bob Flynn is a consultant who works directly with the upper level sales teams of Fortune 500 companies around the world. We have had the pleasure of working with Bob and participating in the process of rebranding his extensive collection of materials to better reflect his strength as a unique voice and established presence in his market.


One of the greatest parts of working on these materials has been the opportunity to be exposed to them as I designed and formatted and illustrated concepts, I was also reading and learning from a true master. Everyday, the ideas I gleaned from his books influence how I look at others and conduct myself in business and personal relationships. Sometimes the creative process is one where you simply give visual form to another’s ideas, but at its best, the process becomes a catalyst for change and growth.


“Rachel has designed dozens of our workbooks and other ancillary materials for over five years. A consummate professional, Rachel is far more than a service provider, she is a highly valued business resource and partner. A true expert, and an absolute pleasure to work with, Rachel will add tremendous value to any business requiring high level graphic design.”   Bob Flynn, President

Rachel Originals

on: 11 September 2012

“For this reason I remind you to fan into flame the gift of God, which is in you…” 2 Timothy 1:6 


“Rachel Originals” was something I thought up when I was about six or seven. I had the audacity to decide my artistic output required a unique trademark. My first go at branding, though I didn’t know it then. Usually the object was a gift: a card, hand drawn book or clay sculpture. Frequently the subject was a little girl receiving a puppy, as a sibling’s allergies had led to a tragically puppy-free childhood. Gradually, it settled in my soul that the greatest gift I had to offer was my art, and that art was the logical channel to express my deepest needs. Maybe this was learned through all the trips to the museums or maybe it was just a spark I was born with, but however that seed was planted it settled deep. That constant inner whisper that no matter what else life may have going for it, if there isn’t a touch of the creative, breathe of the original, something worth signing; everything is just a little empty.


Art grasps at that something precious that is just out of reach. An elusive puppy. Later more cerebral things -- like faith and forgiveness or finding a soul mate. Now there are days I just stare at Pinterest and wonder if organizing my preschooler’s toys using repurposed milk crates might lead to a paradigm shift.  Surrounded by the clutter of a thousand fulfilled wishes, still art arches only toward the empty, ever smaller spaces. Still pushes me on: If I could just… then…. 


Wondering why I lack inspiration, I realize perhaps I simply need a truer aspiration. There are places in the universe that only God can heal.  And how amazing that may well use me, and use my art, in some small way -- if I am simply available.  Yet I am focused on carpet stains and baby weight and laundry. Still asking for puppies with paper and crayons, when God calls me to walk in his divine strength and move in the medium of the miraculous. Am I willing to see those places again? To let that seed stir and grow again even if doing so upsets the balance and cracks the foundation a little. A great accidental tree to live beyond all that is built so deliberately. I hope I am, because I want a life worth signing my name to.

Page 1 of 3


 I'm a designer, wife and mother of two.  I post my work and on the places where creativity and life’s clutter intersect. Looking for inspiration and finding balance.  Join me on the journey.

A little about me

TwitterRachel4My name is Rachel. Good to meet you. I like caramel coffee, the way patterns of light or color or ideas fit together, and mornings at the ocean. Dislikes include: political ads, conspicuous wealth and mornings in general. Together, my husband Buddy and I are daily challenged and blessed as we raise two children and run one business: By His Designs.

Read more About me

Social Media