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Latest Work

Connect 804

on: 25 March 2012

PRINT: Postcards, business cards, signage, flyers

WEB: Rebranded mobile-ready website 

 

Working independently, it is so important to find like minded souls who are also on the entrepreneurial journey and can cheer you on and push you forward. Working with Leah and her team at the consulting collaborative, Connect 804 energizes the rest of my creative, professional life. Inspiration, like sound, cannot exist in a void, and I am simply more inspired when I am looking at my goals through fresh eyes.

While participating in seminars, Masterminds, conferences and networking events I also created whatever materials might be needed to communicate and promote the brand. Also relaunched the website to better reflect the flexible, modern nature of the collaborative work process.

“Rachel has an amazing talent in graphic design. She’s amazing at just listening to you (even when you feel like you don’t have your business idea together) but can somehow just look at what you have and ask the right questions… then make you and your brand look exquisite! Her team helps us at www.VisitConnect804.com and is helping grow our brand for Richmonders this year! Her talent is extremely diverse and her team can get anything done you could possibly need” Leah Coleman, founder Connect804

www.visitconnect804.com

The U Rock Box

on: 25 February 2012

PRINT:  Branding, series of postcards, packaging, banners, car decal

WEB: E-commerce website, mobile app (in development) 

 

A client we have worked with for several years had a daughter heading off to college and out of a desire to send amazing care packages with an inspirational twist, an unfilled niche was discovered and a dream was born:

The U Rock Box is a faith based business, that all began when my daughter went off to college.  I wanted to send her a monthly themed care package that she would be stoked to get.  I wanted her to "feel the love" ....all the way from home.   After searching and searching online....they all seemed the same and none had that "U ROCK" wow factor that I was looking for.  In that moment of frustration, The U Rock Box was dreamed up and so we decided to take it a step further.  We've put a cool spin on the "typical" care packages by including a funky designed postcard with a powerful and encouraging message and a relevant scripture.”  Pam Brown, owner: The U Rock Box

The first round of designs was met with some enthusiasm: “RACHEL....wish you could see me JUMPING for JOY at this moment...I LOVE LOVE LOVE LOVE it just as it is!”

I would like to say this is always the response my initial design comps illicit…

All the postcard variations on the original theme have been fun, and came very easily, as well. I credit a confident client with a clear vision for her product -- and the good working relationship we have developed that helps me catch that vision quickly. 

The next phase was taking the designs live on the web in a responsive design, e-commerce solution. 

www.TheURockBox.com

The last step will be the development of a mobile app.

Stay tuned. 

Stretch and Grow

on: 16 April 2012

PRINT: Flyers, Postcars, Business Cards, Posters

 

Stretch-n-Grow is the world's largest network of children's fitness professionals. Each Franchise is owned by an individual, so they are given a great deal of flexibility and freedom in how they market within their territory. Beginning with designing flyers for one friend who ran a franchise, I have now worked with a number of owners in several states and been contacted by the national office about working on a national package that can be customized for print automatically.

 

The evolution of this niche of my business reminds me that there is no such thing as a small job. Every client relationship, even when it just starts with a simple flyer for a friend, has potential to grow the business and connect to new opportunities.

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Hello

 I'm a designer, wife and mother of two.  I post my work and on the places where creativity and life’s clutter intersect. Looking for inspiration and finding balance.  Join me on the journey.

A little about me


TwitterRachel4My name is Rachel. Good to meet you. I like caramel coffee, the way patterns of light or color or ideas fit together, and mornings at the ocean. Dislikes include: political ads, conspicuous wealth and mornings in general. Together, my husband Buddy and I are daily challenged and blessed as we raise two children and run one business: By His Designs.

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